Lead Generation & Automated Follow-Up for Home-Service Businesses
More Booked Appointments. Less Busy Work.
We build and manage the advertising, follow-up, and tracking behind new customer opportunities — so inquiries get answered quickly and nothing sits in an inbox while you're on a job.
Who We Work With
Home-service businesses across the Capital Region and southern Adirondacks. HVAC is where we're focused first, and the same system works for other trades:
- HVAC
- Plumbing
- Electrical
- Roofing
- Landscaping
- Tree Service
- Property Maintenance
- Cleaning
…and similar home-service businesses.
What We Handle
You run the business. We run the customer acquisition engine.
Lead Generation
Paid Ad Campaigns & Landing Pages
We build and manage Google Ads campaigns for your service area, paired with a dedicated landing page built around your offer. Campaign tracking provides visibility into advertising performance, and campaigns are designed to reach homeowners actively searching for your services.
- Google Ads campaign setup and management
- Dedicated landing page for your offer
- Conversion and call tracking
- Regular performance reporting
Follow-Up & Qualification
Fast, Consistent First Response
When an inquiry comes in, automated follow-up helps reduce the number of leads that go unanswered. Initial messages go out by SMS and email, and qualification questions help filter obvious bad-fit inquiries. Your team spends less time manually responding to every initial inquiry.
- Automated first response by SMS and email
- Qualification questions on service type and location
- Follow-up reminders for unanswered inquiries
- Follow-up messaging adjustments over time
Booking & Reporting
Organized Opportunities. Clear Reporting.
Qualified inquiries are routed to your calendar and your team is notified by email or text. You get a plain-English summary showing inquiries generated, conversations handled, appointments booked, and cost per opportunity — so you can see what the advertising is producing.
- Calendar booking for qualified inquiries
- Team notifications by email or text
- Lead records kept organized in one place
- Reporting on inquiries, appointments, and cost per opportunity
You handle: showing up, quoting, doing the work, and closing the customer. We handle everything that happens before the handshake.
How We Get You More Appointments
Four steps. No complexity on your end.
We Learn Your Business
We start with a call to understand your services, your service area, your ideal customer, your pricing, your capacity, and what makes you different from the competition down the street. We also review any existing lead sources to see what's already working and where the gaps are.
- 60-minute strategy call
- Service area mapping
- Competitor and market review
- Existing lead source review
We Build Your Acquisition System
We set up your Google Ads campaign, build and launch your landing page, configure the automated follow-up, and connect notifications to your inbox, phone, and calendar. You review and approve the messaging — we handle the technical build. Typical setup takes 5–7 business days.
- Campaign and landing page setup
- Follow-up message setup
- Calendar and notification setup
- Your approval before launch
We Go Live and Review Performance
The system goes live and inquiries start coming in. Automated follow-up goes out, qualification questions filter obvious bad-fit inquiries, and appointments get booked. We review performance and adjust campaigns based on the available data.
- Regular campaign review
- Search term and bid adjustments
- Follow-up messaging adjustments
- Weekly performance update
We Scale What Works
When the campaign demonstrates a sustainable cost per opportunity, we can explore scaling — more budget, more service areas, or additional service categories. Because the system is already built, expanding doesn't mean starting from scratch.
- Budget scaling based on performance
- Geographic and service line expansion
- Same system, more volume
- No added overhead on your side
Start With a 30-Day Pilot
A short, defined engagement so you can see what the system produces before committing to anything longer. Here's exactly what's included:
- Google Ads campaign setup
- One dedicated landing page
- Lead notifications and tracking
- Automated initial follow-up
- Weekly performance update
- End-of-pilot results review
- Client controls the advertising budget
- No long-term commitment
Fees
The pilot is not free. It includes a one-time setup fee and a flat management fee for the 30 days. We quote both after a short discovery call, once we understand your market and service mix — no surprise charges after that.
Advertising Budget
Most pilots require a separate advertising budget based on the service, location, and local search volume. We recommend an appropriate starting range after reviewing your market. The budget is paid directly to the ad platforms and stays under your control.
Results vary by market, budget, service category, and follow-up speed. We make no guarantee of a specific number of leads, appointments, or revenue.
Apply for a Pilot
Jack Motsiff
Founder, Prospect North Growth
Who You'll Actually Work With
Founded by Jack Motsiff, Prospect North Growth helps local service businesses create a more consistent process for generating, following up with, and organizing new customer opportunities. Based in the Lake George–Capital Region, we combine hands-on local service with practical advertising and automation.
I started this because many local business owners spend valuable time managing marketing and chasing inquiries — evenings and weekends learning ad platforms, wiring up software, and calling back leads that have already moved on. That time is better spent on the work you get paid for.
You'll work with me directly — not a rotating account team. Small client roster, plain-English updates, and a system you own the results of.
Frequently Asked Questions
What kind of businesses do you work with?
Home-service businesses — HVAC, plumbing, electrical, roofing, landscaping, tree service, property maintenance, cleaning, and similar trades. If a homeowner calls you, schedules with you, and you show up to do the work, you're our kind of client.
Do I need to know anything about ads or automation?
No. You don't touch the campaigns or the technical setup. We handle it. You'll have a single point of contact who explains everything in plain English, plus regular reporting on inquiries, appointments, and cost per opportunity.
How fast does follow-up go out?
The first message is automated, so it goes out shortly after the inquiry arrives rather than whenever someone on your team gets a free moment. Automated follow-up helps reduce the number of leads that go unanswered.
What if a lead isn't a good fit?
Qualification questions — service type, location, urgency, timeline — help filter obvious bad-fit inquiries before they reach your calendar. You'll still want to review each opportunity, but the clearly unqualified ones get screened out.
Do I control the ad budget?
Yes. Your advertising budget is paid directly to the ad platforms and stays under your control. Our fee is separate. You can increase, decrease, or pause your ad spend at any time.
Is the pilot free?
No. The 30-day pilot is a paid engagement: a one-time setup and management fee for the pilot period, plus your separate advertising budget. We quote the fee after a short discovery call, once we understand your market and service mix.
How much advertising budget do I need?
Most pilots require a separate advertising budget based on the service, location, and local search volume. We recommend an appropriate starting range after reviewing your market.
What happens after the 30-day pilot?
We review results together at the end of the pilot. If it's producing useful opportunities, we continue month-to-month. There's no long-term commitment either way.
What if I already run ads or get leads from other sources?
We can work alongside your existing lead sources. We'll review what's already working, identify gaps, and build something that complements what's performing well.
Let's Talk
Fill out the form and we'll reach out within one business day to schedule a discovery call. No pitch, no pressure — just a conversation about whether this makes sense for your business.